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Luma Agents (formerly Luma Dream Machine)

AI agent that plans and generates images, video, and audio

Luma Agents is a creative platform from Luma AI that uses an AI agent to plan and generate images, video, audio, and text for creative projects. It is the successor to Dream Machine, which Luma developed in 2024; new users now start with Luma Agents while existing Dream Machine users can still open their boards. The platform offers Brainstorm and Create modes, an infinite canvas, lip sync and localization, and reference assets for consistency. It runs Luma's own Ray and Uni models alongside third-party models such as Veo 3.1 and Kling 3.0, and includes team workspaces with viewer or editor permissions.

Filed under
Video Generation & Editing
Pricing
Paid
Platforms
web
Last updated
November 10, 2026

What Luma Agents (formerly Luma Dream Machine) does

  • Brainstorm and Create modes. Brainstorm Mode handles ideation while Create Mode generates images, video, audio, and text.
  • Infinite canvas. Organizes generated assets and work in progress on a single canvas.
  • Master Reference Assets. Keeps characters and styles consistent across generated outputs.
  • Lip sync and localization. Syncs speech to video and localizes content into multiple languages.
  • Multi-model access. Offers Luma's Ray and Uni models plus third-party models such as Veo 3.1 and Kling 3.0.
  • EXR export. Exports in EXR format for production pipelines.

Who it’s for

  • Creators producing mixed image, video, and audio projects in one workspace
  • Teams collaborating on creative work with viewer and editor roles

Luma Agents (formerly Luma Dream Machine) pricing

Plus $30/mo ($25/mo billed yearly), Pro $90/mo ($75/mo yearly), Ultra $300/mo ($250/mo yearly); Team and Enterprise contact sales

As listed on November 9, 2026. Check lumalabs.ai for current prices.

Things to know

  • Dream Machine boards are not migrated automatically; users must download and re-upload content
  • Credit-based plans; no free plan is listed

Quick answers

What is Luma Agents (formerly Luma Dream Machine)?
Luma Agents is a creative platform from Luma AI that uses an AI agent to plan and generate images, video, audio, and text for creative projects.
Is Luma Agents (formerly Luma Dream Machine) free?
No. Luma Agents (formerly Luma Dream Machine) has no permanent free plan. Paid plans start at $25 a month. (As listed on November 9, 2026.)
Who makes Luma Agents (formerly Luma Dream Machine)?
Luma Agents (formerly Luma Dream Machine) is made by Luma AI and has been available since 2024.
Where can you use Luma Agents (formerly Luma Dream Machine)?
Luma Agents (formerly Luma Dream Machine) is available on the web.
What are some alternatives to Luma Agents (formerly Luma Dream Machine)?
Other tools filed in the same section include Runway, Kaiber and Kling AI.

Tags

#video-generation#image-generation#ai-agent#ray3#lip-sync#canvas

See also

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