Mailchimp
Email and SMS marketing platform with AI tools
Mailchimp is an email and SMS marketing platform from Intuit, with the Mailchimp trademark held by The Rocket Science Group, for small businesses that run campaigns and automations. It covers email marketing, marketing automations, content creation, social media marketing, reporting and analytics, lead generation and templates. Generative AI features are included in the Standard plan, and Mailchimp with Intuit Intelligence, in beta, suggests opportunities such as win-back campaigns; users must approve AI content before sending. The company cites more than 300 integrations, including Shopify, WooCommerce, Canva and Salesforce, and offers Marketing and Transactional APIs. SMS is a paid add-on in select countries, and iOS and Android apps are available.
- Filed under
- Marketing & SEO
- Pricing
- Freemium
- Platforms
- web · ios · android · api
- Last updated
- November 10, 2026
What Mailchimp does
- Generative AI. AI content features included in the Standard plan, with user review required before sending.
- Intuit Intelligence. Beta feature that suggests opportunities such as win-back campaigns for inactive customers.
- Marketing automations. Automated journeys, with enhanced automations on Standard and enhanced flows on Premium.
- Predictive segmentation. Audience segmentation available on the Premium plan, with A/B and multivariate testing.
- SMS add-on. Text messaging for paid plans in select countries, with credits bought monthly.
- 300+ integrations and APIs. Connects to Shopify, WooCommerce, Canva and others; Marketing and Transactional APIs plus webhooks.
Who it’s for
- Small businesses sending newsletters and promotional email
- Online stores connecting email to Shopify or WooCommerce
- Teams starting free before moving to paid automation
Mailchimp pricing
Free (250 contacts); Essentials $13/mo, Standard $20/mo, Premium $350/mo, each at 50% off for the first 12 months. Nonprofits get 15% off
As listed on November 9, 2026. Check mailchimp.com for current prices.
Things to know
- Free plan is capped at 250 contacts and 500 sends per month
- Intuit Intelligence is in beta with limited availability on paid plans
- SMS is available only in select countries and needs approval
- Some AI features are English-only
Quick answers
- What is Mailchimp?
- Mailchimp is an email and SMS marketing platform from Intuit, with the Mailchimp trademark held by The Rocket Science Group, for small businesses that run campaigns and automations.
- Is Mailchimp free?
- Mailchimp has a free plan. Paid plans start at $13 a month. (As listed on November 9, 2026.)
- Who makes Mailchimp?
- Mailchimp is made by Intuit (The Rocket Science Group).
- Where can you use Mailchimp?
- Mailchimp is available on the web, iOS, Android and an API for developers.
- What are some alternatives to Mailchimp?
- Other tools filed in the same section include Constant Contact, Jacquard and FeedHive.
Tags
See also
Cross-referenced entriesConstant Contact
Email and SMS marketing platform with AI content tool
email-marketingsmsai-content-generator
Jacquard
AI platform for writing and testing marketing copy
marketing-copyemailsms
FeedHive
AI social media publishing and scheduling tool
social-mediaschedulingai-writing
Surfer
AI search visibility and content optimization platform
seocontent-optimizationai-visibility