Pencil

What Pencil does

• Multi-model orchestration. Combines models from OpenAI, Google, Adobe, Runway and Stability AI in one layer.
• Workflows builder. Node-based builder chaining steps such as text input, assets, image generation and video generation.
• Brand-safe agents. Agents the site says help scale creative production within brand controls.
• Enterprise governance. Role-based access and brand-safety controls, with data compliance across EU, US and APAC.
• AI Auto Resize. Produces additional ad formats, each costing one generation credit.

Who it’s for

• Brand marketing teams producing high volumes of ad creative
• Solo marketers generating a few ads per month
• Enterprises needing governance over AI model use

Pencil pricing

Core $14/mo ($11/mo billed annually, 50 generations); Growth $55/mo ($44/mo annually, 250); Pro custom. Free guided trial of six ads

As listed on November 9, 2026. Check trypencil.com for current prices.

Things to know

• Core and Growth plans cap monthly generations (50 and 250) and unused ones do not roll over
• Free option is limited to a guided experience creating six ads

Quick answers

What is Pencil?

Pencil is an AI platform from Pencil AI Limited that brings generative models into one workspace for producing marketing creative such as ad images and videos.

Is Pencil free?

No. Pencil has no permanent free plan. Paid plans start at $11 a month. (As listed on November 9, 2026.)

Who makes Pencil?

Pencil is made by Pencil AI Limited.

Where can you use Pencil?

Pencil is available on the web.

What are some alternatives to Pencil?

Other tools filed in the same section include AdCreative.ai, Predis.ai and The Brief.

Tags

#ad-creative#generative-ai#brand-governance#video-ads#workflows