Similarweb

What Similarweb does

• Web Intelligence. Competitor benchmarking, demand analysis and market research for websites, alongside keyword research, rank tracking, site audit and backlink analytics.
• AI Search Intelligence. Tracks brand visibility, citations, prompts and sentiment across AI search engines and chatbots.
• App Intelligence. App competitor analysis, usage analytics, ratings and reviews, revenue analytics and demographics.
• Retail Intelligence. Amazon sales analytics, keyword research, price tracking and digital shelf analytics.
• Sales Intelligence. Lead enrichment, contact information, buyer intent signals and CRM integrations, with AI lead scoring.
• Data feeds and API. Custom reporting, data-as-a-service, API access and data feeds for use in other systems.

Who it’s for

• Marketers benchmarking competitor website traffic
• Agencies doing market and SEO research
• Sales teams prospecting with intent signals
• Brands monitoring visibility in AI search

Similarweb pricing

Self-serve packages for small teams and custom packages for businesses; no prices published (contact sales). Free trials and free sample tools available

As listed on November 9, 2026. Check similarweb.com for current prices.

Things to know

• Business pricing is not published; a custom package requires contacting sales
• Free tools on the site provide only a high-level sample of the paid platform's data

Quick answers

What is Similarweb?

Similarweb is a digital data intelligence platform from Similarweb LTD that helps marketers, sales teams and analysts benchmark websites, apps and retail products against competitors.

Is Similarweb free?

No. Similarweb has no permanent free plan. Pricing is quoted by the vendor. (As listed on November 9, 2026.)

Who makes Similarweb?

Similarweb is made by Similarweb LTD.

Where can you use Similarweb?

Similarweb is available on the web, desktop (apps, editor plugins or browser extensions) and an API for developers.

What are some alternatives to Similarweb?

Other tools filed in the same section include Surfer, Clearscope and MarketMuse.

Tags

#traffic-analytics#competitor-analysis#seo#market-research#ai-search