Tars
AI agents for customer support and customer acquisition
Tars is a conversational AI platform from Tars Technologies Inc. that builds AI agents for customer support and customer acquisition. An Agent Builder creates agents that draw on a knowledge base and more than 1,000 tools, with an AI evaluation feature that uses simulated conversations and LLM-judge scoring. Agents work across web, WhatsApp, and email within one conversation thread, and a live chat feature supports human takeover. Other modules include AI analytics and a categorizer. Named integrations include Slack, Zendesk, HubSpot, Notion, Airtable, Google Calendar, and GitHub. Tars lists industry solutions for finance, insurance, healthcare, telecom, education, retail, and real estate, and says it is GDPR, ISO, SOC 2, and HIPAA compliant.
- Filed under
- Chatbots & Conversational AI
- Pricing
- Freemium
- Platforms
- web · api
- Last updated
- November 10, 2026
What Tars does
- Agent Builder. Create support or acquisition agents backed by a knowledge base and tools.
- AI Evaluation. Test agents with simulated conversations scored by an LLM judge.
- Unified channels. Web, WhatsApp, and email in a single continuous conversation thread.
- Live Chat. Human agents can take over conversations.
- AI Analytics and Categorizer. Reporting and classification of conversations.
- 1,000+ tools. Connect agents to external apps, plus custom-built tools.
Who it’s for
- Customer support teams automating web and WhatsApp conversations
- Businesses in finance, insurance, or healthcare needing compliance claims
- Teams that want to test agents before launch
Tars pricing
Freemium $0 (50 conversations/mo); Premium $499/mo (500 to 10K conversations); Enterprise custom; yearly billing 17% off
As listed on November 9, 2026. Check hellotars.com for current prices.
Things to know
- Free plan is capped at 50 conversations per month and the agent stops until reset
- Free plan keeps data for one month and uses basic LLM models
- Live Chat is a paid add-on at $600 per year per seat
Quick answers
- What is Tars?
- Tars is a conversational AI platform from Tars Technologies Inc.
- Is Tars free?
- Tars has a free plan. Paid plans start at $499 a month. (As listed on November 9, 2026.)
- Who makes Tars?
- Tars is made by Tars Technologies Inc. and has been available since 2016.
- Where can you use Tars?
- Tars is available on the web and an API for developers.
- What are some alternatives to Tars?
- Other tools filed in the same section include Botpress, Landbot and Voiceflow.
Tags
#ai-agents#customer-support#lead-generation#whatsapp#live-chat#knowledge-base
See also
Cross-referenced entriesBotpress
AI agent platform for customer support
ai-agentscustomer-supportwhatsapp
Landbot
No-code AI agents and chatbots for web and WhatsApp
chatbot-builderwhatsappai-agents
Voiceflow
Platform for building and shipping chat and voice AI agents
voice-agentschat-agentsagencies
Manychat
Social messaging automation for Instagram, WhatsApp and more
instagramwhatsappmessenger