Demandbase
Account-based marketing and sales platform
Demandbase is an account-based marketing and sales platform from Demandbase that helps B2B marketing, sales, RevOps and customer success teams focus on the same target accounts. Modules cover identifying accounts and measuring pipeline impact, targeted advertising across channels, showing sales which accounts are active and who sits in buying groups, and unifying account and signal data in a Family Tree account view. Demandbase AI analyzes signals, accounts and buying group activity to prioritize accounts and evaluate program performance. Mojo is presented as its B2B marketing agent. The vendor lists ISO/IEC 27001 and SOC 2 certifications.
- Filed under
- Sales & CRM
- Pricing
- Paid
- Platforms
- web
- Last updated
- November 10, 2026
What Demandbase does
- Demandbase AI. Prioritizes accounts by analyzing signals and buying group activity.
- Advertising. Targeted advertising programs across channels.
- Buying group visibility. Shows sales which accounts are active and who is involved.
- Family Tree view. Unified account, buying group and signal data.
- Customer success signals. Flags expansion and risk signals across customers.
- Mojo agent. B2B marketing agent linked from the homepage.
Who it’s for
- B2B marketing and sales teams running ABM programs
- RevOps teams aligning around shared pipeline goals
- Customer success teams watching expansion and risk signals
Demandbase pricing
Custom pricing: platform fee plus flat per-user fee; no public prices
As listed on November 9, 2026. Check demandbase.com for current prices.
Things to know
- No public prices; custom plan built from a form
- Sold as a combined sales and marketing plan, not standalone
- Pricing combines a platform fee with a flat per-user fee
Quick answers
- What is Demandbase?
- Demandbase is an account-based marketing and sales platform from Demandbase that helps B2B marketing, sales, RevOps and customer success teams focus on the same target accounts.
- Is Demandbase free?
- No. Demandbase has no permanent free plan. Pricing is quoted by the vendor. (As listed on November 9, 2026.)
- Who makes Demandbase?
- Demandbase is made by Demandbase.
- Where can you use Demandbase?
- Demandbase is available on the web.
- What are some alternatives to Demandbase?
- Other tools filed in the same section include 6sense, Gong and Outreach.
Tags
See also
Cross-referenced entries6sense
Buyer intent data and predictive revenue platform
intent-dataabmpredictive
Gong
Revenue AI platform for sales conversations and forecasting
revenue-aicall-analysisforecasting
Outreach
Agentic AI platform for sales engagement and forecasting
sales-engagementai-agentsconversation-intelligence
Backstory (formerly People.ai)
Revenue intelligence platform for sales leaders
revenue-intelligencepipelinedeal-risk