Instapage

What Instapage does

• Drag-and-drop builder. Build pages with custom JavaScript, HTML/CSS and third-party scripts.
• AI content generation. Generates headlines, page copy, CTAs and full page variations inside the builder.
• AI-driven experiments. Routes ad traffic toward better-performing page versions.
• Collections. Turns one page into many variations for different audiences or locations.
• AdMap. Organizes campaigns, ad groups and ads and links them to landing pages.
• Heatmaps and analytics. Shows conversion and cost-per-lead metrics alongside heatmaps.

Who it’s for

• Marketing teams running paid ad campaigns
• Agencies managing many client landing pages
• Teams testing page variants for different audiences

Instapage pricing

Create $79/mo billed annually ($99 monthly); Optimize $159/mo annually ($199 monthly); Convert custom; 14-day free trial of Create or Optimize

As listed on November 9, 2026. Check instapage.com for current prices.

Things to know

• No free plan; trial is 14 days, needs a credit card and is capped at 2,500 visitors a month
• Create plan covers 15,000 unique monthly visitors
• Top Convert plan has no trial; a live demo is required

Quick answers

What is Instapage?

Instapage is a landing page builder from Instapage, Inc.

Is Instapage free?

No. Instapage has no permanent free plan. Paid plans start at $79 a month. (As listed on November 9, 2026.)

Who makes Instapage?

Instapage is made by Instapage, Inc..

Where can you use Instapage?

Instapage is available on the web.

What are some alternatives to Instapage?

Other tools filed in the same section include Optimizely, Constant Contact and Surfer.

Tags

#landing-pages#a-b-testing#ad-campaigns#personalization#page-builder