Optimizely

What Optimizely does

• Agentic CMS. Content management aimed at helping teams publish faster and keep sites performing well.
• Agentic Experimentation. Supports continuous testing, personalization and measuring the impact of changes.
• Agent Platform. AI agents that run workflows and automate tasks.
• Agent Experience. Monitors and optimizes how large language models use your content.

Who it’s for

• Marketing and product teams running site experiments at scale
• Organizations that want CMS and testing in one vendor

Optimizely pricing

Custom pricing; every plan is individually packaged, request a demo

As listed on November 9, 2026. Check optimizely.com for current prices.

Things to know

• No public prices; plans are individually packaged and require a demo request
• No free plan is listed

Quick answers

What is Optimizely?

Optimizely is a digital experience platform from Optimizely that gives marketing and product teams tools to build, test and personalize web experiences.

Is Optimizely free?

No. Optimizely has no permanent free plan. Pricing is quoted by the vendor. (As listed on November 9, 2026.)

Who makes Optimizely?

Optimizely is made by Optimizely.

Where can you use Optimizely?

Optimizely is available on the web.

What are some alternatives to Optimizely?

Other tools filed in the same section include Instapage, Frase and Surfer.

Tags

#a-b-testing#personalization#cms#ai-agents#digital-experience