Looker

What Looker does

• LookML modeling. Language for describing SQL data and the options available to users.
• Conversational Analytics. Ask questions in plain language, grounded in the Looker semantic model.
• Custom data agents. Set business terms and default filters, then share agents or publish them to Gemini Enterprise.
• Dashboard agents. Chat with a dashboard and query its underlying models.
• Advanced Analytics. Turns questions into Python code for more complex analysis and visualizations.
• API and embedding. Embed Looker data in other applications using the API or iframes.

Who it’s for

• Data teams defining governed metrics once in a semantic model
• Companies embedding analytics in customer-facing applications
• Google Cloud users analyzing BigQuery-hosted data

Looker pricing

Pricing not listed on the pages reviewed; check Google Cloud for edition and quote details

As listed on November 9, 2026. Check cloud.google.com for current prices.

Things to know

• Conversational Analytics caps queries at 50,000 rows and does not support forecasting or anomaly detection
• Conversational Analytics is not included in FedRAMP High or Medium boundaries
• Pricing is not published on the pages reviewed

Quick answers

What is Looker?

Looker is a business intelligence and analytics platform from Google Cloud that helps teams explore, share and visualize company data.

Is Looker free?

No. Looker has no permanent free plan. Pricing is quoted by the vendor. (As listed on November 9, 2026.)

Who makes Looker?

Looker is made by Google Cloud.

Where can you use Looker?

Looker is available on the web and an API for developers.

What are some alternatives to Looker?

Other tools filed in the same section include Sigma, Polymer and ThoughtSpot.

Tags

#bi#lookml#dashboards#conversational-analytics#embedding