Semrush
SEO and AI search visibility platform
Semrush is an online marketing platform from Semrush Holdings that helps businesses measure and grow brand visibility in traditional search and AI answer engines. Its toolkit covers keyword research, backlink analysis, rank tracking, technical site audits, competitor and traffic analysis, content optimization, local listings and advertising research. AI Visibility features track prompt-level visibility and brand sentiment in AI answers, and Semrush One bundles SEO and AI search tools. It offers an API, an MCP connection for AI assistants, and an app in ChatGPT. The site's news links report that Adobe has completed its acquisition of Semrush.
- Filed under
- Marketing & SEO
- Pricing
- Freemium
- Platforms
- web · api
- Last updated
- November 10, 2026
What Semrush does
- AI Visibility. Tracks prompt-level brand visibility and compares AI market share against competitors.
- Keyword and backlink tools. Keyword research, backlink analysis, rank tracking and technical site audits.
- Content optimization. Provides topic ideas and tools to score and optimize content.
- Semrush MCP. Connects live Semrush data to AI assistants.
- Local and ads research. Google Business Profile management plus advertising insights for Google and Meta.
Who it’s for
- SEO teams tracking rankings and backlinks
- Marketers monitoring brand mentions in AI answers
- Agencies running competitor and traffic research
Semrush pricing
Free; SEO $139/mo ($117.33 billed annually); Starter $199/mo; Pro+ $299/mo; Advanced custom (SEO + AI Search plans)
As listed on November 9, 2026. Check semrush.com for current prices.
Things to know
- Free plan is limited to 1 demo project and 10 reports per day
- Lowest paid plan tracks 500 keywords daily across 5 websites
- Advanced plan has custom pricing and requires a demo request
Quick answers
- What is Semrush?
- Semrush is an online marketing platform from Semrush Holdings that helps businesses measure and grow brand visibility in traditional search and AI answer engines.
- Is Semrush free?
- Semrush has a free plan. Paid plans start at $117.33 a month. (As listed on November 9, 2026.)
- Who makes Semrush?
- Semrush is made by Semrush Holdings.
- Where can you use Semrush?
- Semrush is available on the web and an API for developers.
- What are some alternatives to Semrush?
- Other tools filed in the same section include Surfer, Clearscope and NeuronWriter.
Tags
See also
Cross-referenced entriesSurfer
AI search visibility and content optimization platform
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Clearscope
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NeuronWriter
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SEO.AI
AI SEO agent that writes, publishes and builds backlinks
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