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Meta AI

General-purpose AI assistant app and website from Meta

Meta AI is an AI assistant from Meta that answers questions, describes photos, generates images and animations, and helps edit writing. It is used through the Meta AI app, the meta.ai website on desktop and mobile browsers, and as a chat started from Instagram. Meta's help center lists three modes: Instant for everyday questions, Thinking for complex reasoning, and Shopping, a concierge based on the user's interests. Coding assistance is available on desktop. Logging in with a Meta account saves chat history, while some image and video generation features may be unavailable with Facebook or Instagram logins. Meta says the apps and websites are not yet available everywhere.

Filed under
Chatbots & Conversational AI
Pricing
Free
Platforms
web · ios · android
Last updated
November 10, 2026

What Meta AI does

  • Instant, Thinking, Shopping modes. Users choose between quick answers, in-depth reasoning for complex questions, or a shopping concierge that responds to their interests.
  • Photo questions. Users can add a photo from the camera or library and ask Meta AI about its contents.
  • Image and animation generation. Generates images or animations from prompts, subject to login type and regional availability.
  • Writing help. Helps edit and improve text that the user supplies.
  • Coding assistance on desktop. Offers code help when used in a desktop browser.
  • Saved chat history. Chats are saved when the user signs in with a Meta account.

Who it’s for

  • Everyday questions and quick answers in a free chat app
  • Asking about photos or generating simple images
  • Shopping suggestions based on stated interests

Meta AI pricing

No paid plan is listed on Meta's help pages; feature availability varies by region and login type

As listed on November 9, 2026. Check meta.ai for current prices.

Things to know

  • Meta says the apps and websites are not yet available everywhere, and some features may be missing by region
  • Image and video generation may be unavailable when logging in with a Facebook or Instagram account
  • Meta says it uses interactions to improve its AI and may use location and profile data to personalize responses

Quick answers

What is Meta AI?
Meta AI is an AI assistant from Meta that answers questions, describes photos, generates images and animations, and helps edit writing.
Is Meta AI free?
Yes. Meta AI is free to use. (As listed on November 9, 2026.)
Who makes Meta AI?
Meta AI is made by Meta and has been available since 2023.
Where can you use Meta AI?
Meta AI is available on the web, iOS and Android.
What are some alternatives to Meta AI?
Other tools filed in the same section include Le Chat, ChatGPT and Claude.

Tags

#assistant#chatbot#image-generation#voice-chat#meta#coding-help

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